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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

2020: Smokey 75 - Jeff Foxworthy
2020: Smokey 75 - Betty White
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2020: Smokey 75 - Stephen Colbert
2020: Smokey 75 - Al Roker
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2021: Isabella Gomez Helps Smokey
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2021: Al Roker Helps Smokey Bear
2021: Betty White Helps Smokey Bear