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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

1990: Animal Faces
1990: Animal Faces (kids)
1991: Bluegrass Radio Commercial
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1991: Ted Nugent Radio Commercial
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1991: Cigarette Butt
1992: Bookmark
A poster reads "Repeat after me, "only you...""
1992: Hello
1993: Birthday Candles Radio Commercial
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1993: Force of Habit
1993: Birthday Children Radio Commercial
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1994: Posters
Smokey and his animal friends put up a sign in the forest that reads "Remember...only you can prevent forest fires."
1994: Posters
A 50th anniversary poster shows Smokey Bear and Snoopy celebrating at Camp Snoopy. The poster reads "All together now...only you can prevent forest fires for the next fifty years!"
1995: Posters
A poster depicting Smokey Bear and some other forest animals reads "Our family...depends on your family."
1995: Wildfire - Over 2 million...
1995: Every Second of Every Minute of Every Day
1995: Smokey Bear Says
1995: We Know We Can Count on You
1995: Over 2 million acres...