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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

2020
2020: Radio: Smokey 75 - Betty White
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2020: Radio: Smokey 75 - Betty White

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2020: Radio: Smokey 75 - Stephen Colbert
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2020: Radio: Smokey 75 - Stephen Colbert

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2020: Radio: Smokey 75 - Jeff Foxworthy
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2020: Radio: Smokey 75 - Jeff Foxworthy

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2020: Radio: Smokey 75 - Al Roker
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2020: Radio: Smokey 75 - Al Roker

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2020: Smokey 75 - Betty White
Download Transcript
Smokey 75 - Betty White
Download Transcript
2020: Smokey 75 - Stephen Colbert
Smokey 75 - Stephen Colbert
2020: Billboard
A billboard of Smokey the Bear saying "Grasslands are Great Lands. Help Prevent Wildfires."
A billboard of Smokey the Bear saying "Grasslands are Great Lands. Help Prevent Wildfires."
2020: Smokey 75 - Jeff Foxworthy
Smokey 75 - Jeff Foxworthy
2020: Billboard
A billboard of Smokey the Bear saying "Love Thy Neighborhood. Help Prevent Wildfires."
A billboard of Smokey the Bear saying "Love Thy Neighborhood. Help Prevent Wildfires."
2020: Billboard
A billboard of Smokey saying "From the Mountains to the Valleys. Help Prevent Wildfires."
A billboard of Smokey saying "From the Mountains to the Valleys. Help Prevent Wildfires."
2020: Billboard
A Billboard of Smokey the Bear saying "Protect America's Heartland. Help Prevent Wildfires."
A Billboard of Smokey the Bear saying "Protect America's Heartland. Help Prevent Wildfires."
2020: Billboard
A billboard of Smokey the Bear saying "Protect the Wetlands, Woodlands & Wildlife. Prevent Wildfires."
A billboard of Smokey the Bear saying "Protect the Wetlands, Woodlands & Wildlife. Prevent Wildfires."
2020: Billboard
A billboard of Smokey the Bear saying "Let's Keep This Land Grand. Only You Can Prevent Wildfires."
A billboard of Smokey the Bear saying "Let's Keep This Land Grand. Only You Can Prevent Wildfires."
2021
2021: Radio: Smokey 75 - Isabella Gomez
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2021: Radio: Smokey 75 - Isabella Gomez

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2023
2023: Smokey is Within - Friends (:30)
Smokey is Within - Friends (:30)
2023: Smokey is Within - Geared Up Granny (:30)
Smokey is Within - Geared Up Granny (:30)
2023: Smokey is Within - Avoid Sparks (0:30 Radio)
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2023: Smokey is Within - Avoid Sparks (0:30 Radio)

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2023: Smokey is Within - Campfire (0:30 Radio)
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2023: Smokey is Within - Campfire (0:30 Radio)

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2023: Smokey is Within - Campfire
Person with a bucket of water near their campfire, Smokey's reflection appears in the water on the ground. Text reads "Smokey Bear is within us all. For wildfire prevention tips, visit SmokeyBear.com"
Person with a bucket of water near their campfire, Smokey's reflection appears in the water on the ground. Text reads "Smokey Bear is within us all. For wildfire prevention tips, visit SmokeyBear.com"
2023: Smokey is Within - Hot Coals
Person properly disposing of hot coals from a grill. Smokey appears in the reflection of the car in front of them. Text reads "Smokey Bear is within us all. For wildfire prevention tips, visit SmokeyBear.com"
Person properly disposing of hot coals from a grill. Smokey appears in the reflection of the car in front of them. Text reads "Smokey Bear is within us all. For wildfire prevention tips, visit SmokeyBear.com"
2024
2024: Decades (2:20)
Decades (2:20)
2024: Decades (:60)
Decades (:60)
2024: Decades (:30) Radio
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2024: Decades (:30) Radio

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2024: Smokey's 80th Birthday - 1950s
Smokey standing next to campers sitting near a fire, text reads 80 years of preventing wildfires together
Smokey standing next to campers sitting near a fire, text reads 80 years of preventing wildfires together
2024: Smokey's 80th Birthday - 1970s
Smokey standing next to a car with a travel trailer attached, text reads 80 years of preventing wildfires together
Smokey standing next to a car with a travel trailer attached, text reads 80 years of preventing wildfires together
2024: Smokey's 80th Birthday - 1980s
Smokey standing next to campers, text reads "80 years of preventing wildfires together"
Smokey standing next to campers, text reads "80 years of preventing wildfires together"