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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

1970
1970: Register & Complaint
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1970: Slow Burn
1971
1971: Smokey Bear Poster
A poster of Smokey breaking a large match over his knee reads "Smokey's friends don't play with matches."
1971: Wrist Watch
1971: Burning Picture
1971: Smokey Bear Poster
1972
1972: Whose Garden Was This
1972: Burning Drawing
1973
1973: Babes in the Woods
1973: America the Ugly
1973: Jonathan Winters
1973: If you Knew it was Me...
1974
1974: Thanks from All of Us
1974: Cub Scouts / Brownies
1974: Matchbook
1974: Poster
A poster of Smokey reads "Think."
1975
1975: The Chipmunks Radio Commercial
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1975: Poster
A poster depicting Smokey tipping his hat reads "Thanks for listening."
1975: As You Know...
1975: Great Americans
1975: Smokey Works Hard...
1975: The Forest Is Still Here
1975: Great Americans Radio Commercial
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1975: America the Ugly Radio Commercial
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1975: Ray Charles Radio Commercial
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1975: Forest Legend Radio Commercial
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1976
1976: Poster
A poster featuring Smokey reads "It's a grand old forest, too! Be careful."
1976: Smokey Bear Stickers
Smokey's Friends
1976: Burning Match
1976: Causes
1976: Happy Birthday Radio Commercial
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1977
1977: Only You
1978
1978: Poster
A poster of Smokey reads "If not you, who?"
1978: Rita Racoon
1978: Dummy
1979
1979: Because of You
1979: Only You Can Prevent Forest Fires