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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

2011
2011: Only You Full Page Magazine Ad
A poster reads "Get your Smokey on: only you can prevent wildfires."
2011: Only You Billboard
A billboard ad reads "Only you can prevent wildfires!"
2011: 9 out of 10 Bus Shelter
A poster reads "9 out of 10 wildfires are caused by humans."
2013
2013: Badges
A few badges come together to read "Only you can prevent wildfires."
2013: Ghost Flames
Sobre la imagen de unas brasas echando humo se lee:  "Solo porque parezca que se apagó, no significa que esté apagado".
2016
2016: Dragging Chains
2017
2017: Burning Debris
Cartel de el oso Smokey recogiendo escombros que dice: "La seguridad es fundamental al quemar basura de tu patio".
2017: Hot Coals
Cartel de el oso Smokey ante un asador que dice: "Haz que tu objetivo sea apagar las brasas".
2017: Fire Pit
Cartel de el oso Smokey ante una fogata que dice: "Mantén tu sensatez alrededor de un fogata".
2017:  Lit Extinguish It
Cartel de el oso Smokey ante una fogata explicándole a dos ositos: ¡No lo dejes encendido, apágalo!".
2019
2019: For the Love of the Outdoors
Cartel que dice: "Evita los incendios forestales, por amor al aire libre".
2019: Love Thy Neighborhood
Cartel  que dice: "Quiere a tu vecindario. Ayuda a prevenir los incendios forestales".