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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

2011
2011: 9 out of 10 Bus Shelter
A poster reads "9 out of 10 wildfires are caused by humans."