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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

1966: Posters
A poster depicting Smokey that reads "always hold matches 'til cold. Be sure to drown all fires. Crush all smokes dead out. Follow Smokey's ABCs. Please! Only you can prevent wildfires."
1967: Thanks Folks
A Smokey Bear Poster nailed onto a tree in the woods reads "Thanks, Folks!"