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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

1950
1950: Posters
A poster featuring Smokey Bear reads "You can stop this shameful waste."
1953
1953: Posters
One Careless Match
1953: Posters
A poster that reads "Please...help people be more careful!" with Smokey Bear holding his hat over his heart looking up.