Explore Smokey Bear’s History
![Smokey Bear leans on his mailbox and reads a letter.](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/d09acb8/2147483647/strip/true/crop/200x200+0+0/resize/200x200!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2F27%2Fd5%2F0e888be0497f8942df226b397dfc%2Fsmokeys-history.jpg)
Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.
![A poster reads "Get your Smokey on: only you can prevent wildfires."](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/6f5b82d/2147483647/strip/true/crop/436x611+0+0/resize/243x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2F60%2F3b%2Ff18435b14c559977910de711597d%2Fgetyoursmokeyon.jpg)
![A few badges come together to read "Only you can prevent wildfires."](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/5fa0397/2147483647/strip/true/crop/2400x3500+0+0/resize/233x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2Fd6%2F43%2F6db515a747c38a94f904c06b0cb0%2Fooh-badges.jpg)
![Sobre la imagen de unas brasas echando humo se lee: "Solo porque parezca que se apagó, no significa que esté apagado".](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/964fbcb/2147483647/strip/true/crop/2400x3500+0+0/resize/233x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2F60%2F02%2Fb0ff3a234aeda48c609569deb526%2Fooh-ghost-flames.jpg)
![Cartel de el oso Smokey recogiendo escombros que dice: "La seguridad es fundamental al quemar basura de tu patio".](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/92b47e6/2147483647/strip/true/crop/733x1100+0+0/resize/227x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2Ff6%2F38%2F7ef29bcd4fec9063ac3cb0817e78%2F2017-burning-debris.jpg)
![Cartel de el oso Smokey ante un asador que dice: "Haz que tu objetivo sea apagar las brasas".](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/eebd53d/2147483647/strip/true/crop/733x1100+0+0/resize/227x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2Fdb%2F61%2Fb1b0fce9491392ab344e18a1ea62%2F2017-hot-coals.jpg)
![Cartel de el oso Smokey ante una fogata que dice: "Mantén tu sensatez alrededor de un fogata".](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/aad1efb/2147483647/strip/true/crop/733x1100+0+0/resize/227x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2Fae%2Fc8%2F5ba9686041fcaf388274d0a86366%2F2017-fire-pit.jpg)
![Cartel de el oso Smokey ante una fogata explicándole a dos ositos: ¡No lo dejes encendido, apágalo!".](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/35c33ac/2147483647/strip/true/crop/733x1100+0+0/resize/227x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2Fcd%2Fac%2F91f6bd3c45e8bcba7340c6f05f21%2F2017-lit-extinguish-it.jpg)
![Cartel que dice: "Evita los incendios forestales, por amor al aire libre".](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/0a94eb3/2147483647/strip/true/crop/754x1100+0+0/resize/233x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2F87%2F4a%2Fab51cb5843b985a46876c5f99546%2F2019-for-the-love-of-the-outdoors.jpg)
![Cartel que dice: "Quiere a tu vecindario. Ayuda a prevenir los incendios forestales".](https://adcouncil-campaigns.brightspotcdn.com/dims4/default/75b95c5/2147483647/strip/true/crop/754x1100+0+0/resize/233x340!/quality/90/?url=https%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Fad-council-campaigns%2Fea%2F32%2F9a27961542c686c18221188f44d1%2F2019-love-thy-neighborhood.jpg)
Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.