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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

1960
1960: Barbara Stanwyck Radio Commercial
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1960: Broderick Crawford Radio Commercial
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1960: Billy Gray Radio Commercial
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1960: Willard Waterman Radio Commercial
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1960: Walter Brennan Radio Commercial
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1960: Dinah Shore Radio Commercial
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