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Story of Smokey

Explore Smokey Bear’s History

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Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

1941
1941: One of the first Forest Fire Prevention Campaign posters
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1944
1944: Pre-Smokey Forest Fire Prevention Poster
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1944: Smokey's first appareance on a Forest Fire Prevention campaign poster
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1946
1946: Posters
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1947
1947: Stamps
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1949
1949: Campaign to Prevent Forest, Woods, and Range Fires
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